SEO or Search Engine Optimization

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I'll never stop asking questions and wondering who, what, when where and why. I'm always trying to get the answers. I'll share them with you.

Podcasting for SEO

Posted By ê¿ê on December 3rd, 2008

Podcasting for SEO [3:33m]: Play Now | Play in Popup | Download

transcriptPodcasting for SEO

Image by Getty Images via Daylife

Podcasting is the new buzz of the internet. A Podcast is an mp3 or mp4 file of your post article that may or may not include video. Most of them are just audio files that you can listen to on the web or download for later listening.
Podcasting can [...]

Posted By ê¿ê on November 21st, 2007

Image by rustybrick via Flickr

SEO is big news these days. With Google changing their Page Rank algorithims to take out the effect of paid links and thereby get a truer evaluation of a site’s link relevance and sites like IZEA (PayPerPost) developing their own page ranking system in an attempt to circumvent Google’s crackdown, more and more site owners and specifically bloggers are worried about and talking about page rank.

JUST WHAT IS NO-FOLLOW AND WHAT EFFECT DOES IT HAVE ON GOOGLE AND ADVERTISERS

Google would like all bloggers to add the no follow tag to the embedded links in their blog posts. This is a simple rel=”nofollow” added in the tag i.e. which effectively tells the robots (or bots if you wish) to ignore that link and move on. That link won’t get “counted” as a link for the site linked to.

One of the reasons Google came up with the nofollow requirement was that Google was getting the blame for spam comments — which is why it was under the most pressure for coming up with something for the problem. The hope is that by allowing web authors to flag links in this manner, it will make blogs, forums, guest books and other places accepting contributions less attractive to spamming.

What it’s doing, however, is affecting bloggers who are paid to include links within their posts as Google is devaluing their blogs with the lower PR being awarded.

By following Google’s rules and including the nofollow tag, as a paid blogger, you just negated one of your customers’ reason to pay you for that link — i.e. you said “don’t look at this link”. Yes, a user can click the link and it will whisk them away to the site in question and that will hopefully result in a sale for the advertiser, but GOOGLE won’t look at it and give it a rating, so one of the reasons the advertiser paid you to include a link with keywords they use just went out the window.

And although GOOGLE is on everyone’s tongue with the nofollow debate, Yahoo and MSN have also united with GOOGLE on this.

So, advertisers who pay bloggers to include links in their blogs along with those companies created for the sole purpose of selling those links, will have to decide that it’s the click that they really want and not the “link juice” that used to come automatically with it.

Sorry guys. Sometimes life just sucks on the web…

ê¿ê