Today, it’s not just enough that you write a blog that has great content. If you want readers, and people to interact with you and your blog, you have to do some networking.
Fortunately, there are many others who think the same way, and have developed some social networks that, if used correctly, can help you get your blog read! Actually, there are so many of them now that it’s really hard to keep them straight as they each have slightly different goals and rules.
One of the oldest is Technorati. The original blog network, Technorati now boats having over 110 million blogs indexed. To use it, you create your profile, claim your blog(s) listing the keywords you usually write about and then when you write your posts, use those tags in them so they are picked up by Technorati. You can add tags to your list at any time and should periodically review your list in order to add or remove tags. Links from other Technorati blogs to yours help your authority.
StumbleUpon is another social network that has a little different twist from Technorati. You again create a profile, but you don’t claim your own site. Instead you choose subjects that interest you and when you find a site that has an article, photo or post that is interesting, you “stumble” it. If you’re the first who found it, a portal will open and you can write a review of the site which will be available for the next person to read. They can also add their own review. You can also click the stumble button on your StumbleUpon tool bar and it will take you to sites that have been stumbled by others that fit in your profile choices.It’s a great way to discover new sites that have articles or media of interest to you.
A relatively new guy on the block is Digg. This social network has proven to be one of the most viral of them all. People following the “new on Digg” sometimes hit a newly “Dug” article thousands of times, making you an overnight sensation. When you hit the “tipping point” on number of digs received, your article goes to the front page making it where it’s viewed by thousands of people visiting the digg.com website. Unlike the other two, Digg allows you to submit your own posts as it’s not just the initial submission that gets the attention, it’s all the subsequent “diggs” the article receives.
Generally speaking though, it’s not good to stumble, favorite or digg your own article. That’s why there are plugins that put the social bookmark icons in a readily available spot in your posts for your readers to click as they read your article and make that submission for you. Although the social networks frown on them, there are exchange sites on the web where you submit a link to your article and others subscribing to that site are supposed to stumble/digg/favorite your link and you are to return the favor. Not only do the networks frown on this practice, if you’re caught by one of them doing it, they can ban you from the network, so if you decide to participate, be aware of the consequences.
Now what does this stuff REALLY mean in to you with your shiny new blog? It means visitors who stay long enough to read your posts. It means getting your blog out to the masses. It means, if you’re trying in any way to monetize your site or blog, a higher chance of that visitor clicking on one of your ads and making you some money. Like fiberglass columns, these social networks provide a support mechanism for your website or blog that is not only functional and long lasting, but attractive as well. People coming to your site through these networks tend to have a preconceived idea that your content is timely, relevant and interesting. After all, you’ve gotten a big “thumbs up” from someone out there or your site wouldn’t be on the network to begin with!
There are many more social networking sites out there. They all work in similar manner to these main three, but if you get on one of these, chances are, you’ll be on those others as well.
Please note that I am far from being an expert on social networking. All this information is easily discovered on Wikipedia, or the website of the social network itself. There are also many others who have written articles about how to best utilize these sites, but many of them use methods that will get you banned from the network, so take them all with a grain of salt. One of the best written articles on StumbleUpon is written by DoshDosh and it’s titled “A Comprehensive Guide To StumbleUpon“. A great article on using Digg is written by Neil Patel titled “Using Digg and Netscape to get Traffic“. I couldn’t really find a comprehensive article on using Technorati, but “Ten Technorati Hacks” at least gives you some idea of the ways to use it to your best advantage.
Best of luck to you all with your new social networking skills and ….oh! don’t forget to Stumble/digg/favorite me, please!
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