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Making your site Search Engine optimized carries with it a lot of baggage, but don’t be packing your Louis Vuitton luggage quite so soon. There are other things you can do to enhance your placement in the big continent of Google besides the ones I’ve already outlined for you in previous articles.

Social Networking services can and do contribute to SEO placement. Services such as Twitter can be utilized to enhance your rankings and drive visitors to your site. There is an excellent article on utilizing Twitter for this very thing that explains it far better than I, the neophyte twitter-er can ever begin to do.

You all know about how Stumble, Digg and Technorati driving traffic to your site, but getting on the front page of any of those three takes a huge effort and there is such competition for it that it’s hard for the little guy like you and me to make it. Some new “boys” on the social-networking block are MIXX, LinkedIn, Plurk, Multiply and Plaxco who are all vying with the “big three”, Facebook and My Space as being excellent places to promote your blog or website.

Keep in mind that Google in particular (but this also applies to most of the major search engines) are looking for relevant content to what is posted on your site, so if you’re using these in a casual way, you might want to create new profiles just for promotion of your blog or website. This will enable you to keep the focus on your chosen subject without diluting it with off-topic posts.

Google’s webmaster central has recently begun publishing more in-depth articles on just how Google determines a site’s ranking. There is even a downloadable Starter Guide containing a lot of valuable tips for improving your site’s ranking.

Once viewed as a deep dark secret, the powers-that-be at Google are loosening up on the stranglehold they once had on letting people know the mechanics of how they rank pages. Of course, their biggest fear is that those spoilers of the internet will figure out just how to game the system and promote their spammy websites that, like cowbirds, will put their parasitic sites in the rightful place of content rich sites on the results page.

So this week, here’s your challenge. Create a Twitter Identity just for your website and create some tweets that highlight your blog posts. My Twitter ID is eyespi20 follow me so I can keep track of how you’re doing

{{if you’re a wordpress user, there is a plugin called Twitter Tools that will link you blog to your Twitter account and allow you to work Twitter both ways..}}

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