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Have you come across a blog or website lately that just feels empty?

The last post was months ago or the information on the website seems dated and stale?

Yeah, lots of us start out with enthusiasm and devotion only to burn out after a few months or weeks. You may have found that your niche is too narrow, that there isn’t enough to talk about on a regular basis or that the subject is outdated and dead. So what can you do to revive your website?

1. Plan

Make a detailed plan for revitalizing the site. It needs to be flexible as well as detailed. You want to try to cover any contingency that might arise.

2. Figure the cost

Having a detailed plan won’t get you far if it includes a $300 site makeover that you don’t have the money for. Create a budget not only for the estimated cost of your plan in terms of dollars and cents but for the time it will take to execute and keep up.

3. Keep it simple, stupid!

The KISS principle applies to every project. Getting too involved, too intricate will not only drive up costs, but make it more difficult for you to reach your goal.

4. Keep your eye on the ball

While making money from a website is great, if that’s your only goal, you’re likely to be sorely disappointed. You may have a site that looks like UGG Australia, but the chances of you pulling in that kind of profit without the financial backing they have are very small.

5. Naysayers begone!

Advice on the internet is rampant. Most of it is very well intentioned, but allowing someone to tell you that you will fail is going to ensure that very thing, Keep a positive outlook about your site, your “product” and your abilities firmly in your mind whenever any of these well-intentioned folk tell you your site  is “meh”.

6. Host it well

Bad hosting can break you. Not only does a bad web host take your money and deliver poorly, but he ruins your reputation. Good hosting isn’t a lot more than poor, so invest your dollars in a host that has a good reputation,  offers the things you need such as support, backup, storage space and bandwidth. If you don’t understand the terms of all the things on offer, ask around for an explanation. You may not realize that you need PHP 5.0 and MySQL databases, and you may not, but you will find that they come in handy at some point. It’s truly difficult to move a website effectively without causing some hiccup in your readership until it’s established at the new server. Avoid the move from the outset and do your homework.

7. Be fresh!

There’s a saying that content is king and it’s said over and over again for a reason. It IS king. Your readers and visitors want to see new, exciting, interesting, funny stuff when they come calling. Don’t disappoint them!

8. Pick a card…any card!

Choose your subject matter so that it’s interesting to YOU. You’ll be more inclined to write interesting content if YOU have interest in your subject. Writing about something that isn’t interesting to you is like writing a thesis for school. You have to do it to get the grade, but it’s not the best paper you will ever do.

9. Make it easy to update

Make your website easy to update. Use stylesheets and simple color schemes. Keep it up to date with the latest version of whatever software you’re using whether it’s WordPress, Java or Ruby. Use the tools available to make it load fast and not cause your visitors any hardship to get there.

10. Find soulmates

Although you may THINK there’s no one out there like you, more than likely there is. Seek them out. Share information with them. Bounce ideas off them.

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